Search Engine Optimization does not only mean increasing traffic, or ranking at the top. It may also be about optimising your company to appear locally. The first step to search engine optimization is to optimize your business for local visibility. If your business appears in local directories then customers know you exist. Then, your local business will be much easier to find. When local SEO is done first, you can easily apply the general SEO. You can see Cincinnati local seo for more information.
How does local optimisation work?
Local optimization should be performed in tandem with on-site search engine optimization. In other words, it’s important to check if the website has the correct headings, meta tags, keywords, and density of the keyword. Google, as well as other search engines, indexes sites which meet all the criteria. Then, it would be easy to optimise the site.
When it comes to optimizing a website for local use, the primary resource is the local directory. The same as the phonebook directories but online. Some even offer maps or more detailed locations. You can choose to pay for or receive free directories. There are many benefits that your business can gain by utilizing the most popular directories, such as Google Places or Yelp.
Benefits Local SEO
Benefits of local optimisation are numerous, as previously mentioned. Some of these advantages are explained in more detail below.
* The website could be optimised more easily – Once the website is optimised on a local level, regional SEO becomes much easier. Ranking generic keywords shouldn’t be too difficult. Customer will know about the company and website from the initial marketing.
You can easily get local keyword rankings. If you look at the competition for the keywords “web design”, “web design Sydney” and “web design”, the “Webdesign Sydney keyword will face a much lower level of difficulty than “web design”.
* Gaining local clients is easier. When you reach out to national and global markets, you will have an easier time increasing your customer base.
You can make your website more visible. Google gives local search results if you have your business listed. If a website is optimised both locally and generally, the results of local searches (maps or listings) will appear in the SERPs before organic results.
* This can help build business trust by allowing customers to give reviews on local directories like Yelp. Customers are able to provide ratings and comments on their perception of your company based upon the products and services they used. This directory then ranks business listings within the same category, such as steakhouses or bars. It also includes reviews and ratings from customers. They are listed at the top and given more exposure if they have received better ratings (more stars).